Digital Growth ProposalPaid Marketing, SEO & LinkedIn Optimisation
Prepared by
Aximz Technologies LLP
Svalz Tagline
"It's Not Storage. It's a Vault."
STRICTLY CONFIDENTIAL — Intended solely for the authorised recipient. Not to be reproduced or distributed without written consent from Aximz Technologies, LLP.
GrainVault™ — Next-Gen Grain Cooling
Engineered for Tropical & Desert Climates
Tropic Tiger Series
Desert Falcon Series
Chemical-free grain preservation — built and engineered in India for the world's harshest climates.
Section 01
Executive Summary
Svalz makes GrainVault™, a next-generation grain cooling system engineered for the world's most extreme climates — tropical, desert, and sub-tropical environments where conventional storage fails.
Despite a world-class product, Svalz's digital presence does not yet match its engineering excellence. The grain cooler market is entering a high-growth phase, and the window to establish digital dominance before larger players enter is narrow.
Aximz Technologies proposes a focused 3-Month Pilot Programme across Paid Marketing, SEO, LinkedIn Optimisation, and Social Media Management — designed to generate qualified leads, build category authority, and create a measurable, scalable digital engine.
Paid Marketing
Google Search, Display & LinkedIn Sponsored campaigns targeting South Asia & Middle East
SEO (incl. WordPress Maintenance)
Technical audit, on-page optimisation, content strategy, authority backlinks — and full WordPress website maintenance included.
LinkedIn Optimisation
Full company page overhaul, content pillar strategy and founder thought leadership
Social Media Management
Add-OnFull-service content creation and community growth across Instagram and Facebook (Meta), delivering 14+ content pieces per month.
3-Month Pilot Scope
- Google Search + Display campaigns live by Day 7
- LinkedIn Sponsored Ads targeting mill owners & procurement managers
- Full SEO audit + on-page optimisation
- 6 SEO blogs + 1 pillar content piece
- 36–48 social media posts across 3 months
- India & Middle East dedicated landing pages
- 8–10 quality backlinks by end of pilot
- 14+ Meta content pieces delivered every month
- End-of-pilot report with scaling roadmap
Lean. Measurable. Scalable.
Everything tied to real leads — zero vanity metrics.
Section 02
Market Opportunity
Global Grain Cooler Market · Source: Industry Research 2024
USD 2.5B
2024 Market Size
Global Grain Cooler Market
USD 4.8B
Projected by 2033
7.5% CAGR growth rate
42.3%
Asia-Pacific Share
Largest regional market
9.2%
CAGR — ME & Africa
Fastest-growing region
Market Segment Breakdown
IoT-enabled cooling is the fastest-growing segment — aligning perfectly with GrainVault™.
The Opportunity Window
Major global players have zero digital presence in Asia and the Middle East. Svalz has the product quality and the story. What's missing is a digital engine to reach the right buyers.
The brands that dominate Google and LinkedIn in this space in the next 12 months will own the category for years. This 3-month pilot is the first move.
Svalz's Blue Ocean: Asia & the Middle East
The Window Is Now Open.
Asia & the Middle East — zero dominant digital player. Yet.
Target Region Analysis
| Region | Opportunity | CAGR | Priority |
|---|---|---|---|
| South Asia | Massive rice mill density in India, Bangladesh, Sri Lanka. Rapid modernisation underway. | 8.1% | Primary |
| Middle East | Extreme heat makes cooling non-negotiable. UAE, Saudi Arabia, Oman — high spend capacity. | 9.2% | Primary |
| Southeast Asia | Vietnam, Thailand — world's largest rice exporters. Growing compliance requirements. | 7.8% | Secondary |
| Africa | Post-harvest loss crisis. Donor-funded modernisation projects. Early mover advantage. | 6.5% | Secondary |
Section 03
Competitor Analysis
The global grain cooler market has several established players, primarily European. However, their digital strategies are entirely focused on Western markets. None of them are investing in digital marketing across South Asia or the Middle East — the two fastest-growing markets for grain cooling technology.
| Competitor | Strengths | Weaknesses | Svalz Advantage |
|---|---|---|---|
FrigorTec Germany | Strong European brand; established dealer network; robust engineering reputation | No digital marketing in Asia/ME; English-only content; no IoT integration highlighted | GrainVault™ targets tropical & desert markets FrigorTec ignores; IoT-first positioning |
Tolsma-Grisnich Netherlands | Wide product range; active in Europe and North America; good SEO in Western markets | Zero presence in South Asia; no Arabic/Hindi content; high price point for emerging markets | Svalz is priced competitively for India & ME; local language strategy is possible |
Tornum Sweden | Trusted in grain handling systems; large-scale operations; long track record | Not positioned for standalone grain coolers; weak social media; no thought leadership content | Svalz is cooler-focused and nimbler; LinkedIn presence and content will far exceed Tornum's |
FEERUM SA Poland | Cost-effective; growing market share in Eastern Europe; active tender market | Limited brand recognition globally; minimal English digital content; no IoT story | Svalz's IoT monitoring differentiator resonates with modern mill operators globally |
Martin Lishman UK | Well-known in UK/EU; strong distributor relationships; trusted heritage brand | Not targeting high-growth markets; outdated website; no paid digital ads in Asia/ME | Svalz can own Google rankings for India & ME grain cooler keywords before ML enters |
Most competitors have zero digital presence in Asia and the Middle East — this is Svalz's blue ocean.
First-mover advantage in digital marketing for these regions can translate to category ownership for the next 5+ years.
Competitor Digital Presence Score (Asia & Middle East)
Score out of 100 — composite of SEO presence, Google Ads activity, LinkedIn following, and regional content in Asia & ME.
Section 04
Keyword Strategy & SEO Roadmap
| Keyword | Est. Monthly Volume | Competition | Priority |
|---|---|---|---|
| grain cooler | 1,000–5,000/mo | Medium | High |
| grain chiller | 500–2,000/mo | Low | High |
| grain cooling system | 500–1,500/mo | Medium | High |
| grain storage cooling | 200–800/mo | Low | Quick Win |
| grain cooler rice mill | 300–1,200/mo | Low | Quick Win |
| grain cooler India | 400–1,500/mo | Low | High |
| grain cooler Middle East | 200–700/mo | Very Low | Quick Win |
| grain temperature control | 600–2,000/mo | Medium | Medium |
| Keyword | Est. Volume | Search Intent | Notes |
|---|---|---|---|
| best grain cooler tropical climate | 100–400/mo | Commercial | High buyer intent |
| grain cooler price India | 200–600/mo | Transactional | Strong conversion potential |
| rice mill cooling system | 300–900/mo | Commercial | Core use case |
| grain chiller IoT monitoring | 50–200/mo | Commercial | Differentiator keyword |
| post harvest grain cooling solution | 100–350/mo | Informational | Blog/education content |
| grain storage temperature control UAE | 80–250/mo | Commercial | ME geo-target |
No additional cost. Fully covered under the SEO package.
Core, Theme & Plugin Updates
Regular updates to WordPress core, all active themes and plugins to ensure stability and compatibility.
Security Monitoring & Malware Scanning
Continuous security monitoring with automated malware scans to detect and resolve threats proactively.
Daily / Weekly Backups & Restore Points
Scheduled full-site backups with tested restore points so your data is never at risk.
Uptime Monitoring & Downtime Alerts
Real-time uptime monitoring with instant alerts and rapid response to minimise any downtime.
Page Speed Optimisation & Caching
Performance tuning, image compression, caching configuration and CDN optimisation for fast load times.
Broken Link Checks & Redirects
Automated crawls to detect broken links and 404 errors, with proper 301/302 redirect implementation.
Database Cleanup & Optimisation
Regular database maintenance — clearing revisions, transients, and spam to keep queries fast and efficient.
SSL Certificate Management
Monitoring and renewal of SSL certificates to ensure your site stays secure and trusted by browsers.
Content Updates & Minor Edits
Ongoing minor content changes, image swaps, and page edits handled promptly without delay.
Monthly Performance & Health Report
Detailed monthly report covering uptime, speed, SEO health, security status, and completed maintenance tasks.
3-Month SEO Roadmap
Month
Foundation
Month
Authority
Month
Momentum
Section 05
Paid Marketing & Performance Marketing
A full-stack performance marketing engine — built on a foundation of proper tracking, precision targeting, and continuous optimisation. From GTM setup to live campaign management, every layer is designed to drive measurable, attributable growth for Svalz.
Services Included
GTM Setup & Event Tracking
FoundationConversion Tracking
FoundationGoogle Search Ads
Google Display & Retargeting
LinkedIn Sponsored Ads
Audience Segmentation
A/B Ad Testing
Landing Page Performance Tracking
Campaign Analytics & Monthly Reporting
Meta Brand Awareness (Add-On)
Add-OnGoogle Search Ads
Objective
Capture high-intent buyers actively searching for grain cooling solutions
Geo-Targeting
India, UAE, Saudi Arabia, Bangladesh
Audience
Primary & secondary keywords, competitor terms
Ad Spend (client direct)
₹1,00,000/mo
Buyers in this B2B space research actively before reaching out. Appearing at the top for "grain cooler India" or "grain chiller UAE" puts Svalz in front of the right decision-maker at the right moment.
Google Display & Retargeting
Objective
Retarget website visitors and build brand recall across relevant content sites
Geo-Targeting
India, UAE, Saudi Arabia, Bangladesh
Audience
Website visitor retargeting, custom intent audiences, industry placements
Ad Spend (client direct)
Included in Google budget
Most B2B buyers don't convert on the first visit. Display retargeting keeps GrainVault™ in front of prospects until they're ready to engage — critical for a considered purchase.
LinkedIn Sponsored Ads
Objective
Reach decision-makers directly by job title and industry with targeted ads
Geo-Targeting
India, UAE, Saudi Arabia, Bangladesh, Sri Lanka
Audience
Mill Owners, Procurement Managers, Operations Directors, Agri-business CEOs
Ad Spend (client direct)
₹30,000/mo
LinkedIn is the only platform where you can target a "Procurement Manager at a rice mill in Chennai" directly. For a B2B product like GrainVault™, this precision is invaluable.
Platform & Setup Summary
| Platform / Setup | Objective | Rationale | Primary KPI |
|---|---|---|---|
GTM SetupFoundation | Foundational tracking | Enables all downstream conversion data | Events firing correctly |
Conversion TrackingFoundation | Measure real outcomes | Attribute leads & form fills to campaigns | Conversion rate per campaign |
Google Search Ads | Lead generation | High-intent search traffic | CTR ≥4%, CPL ≤₹2,000 |
Google Display & Retargeting | Brand recall & retargeting | Nurture warm prospects | Impressions + Retarget conversions |
LinkedIn Sponsored | Direct B2B outreach | Job-title precision targeting | Engagement ≥3.5%, Lead forms |
Meta Brand AwarenessAdd-On | Reach & visibility (Add-On) | Amplify brand across Meta audiences | Reach, CPM, Engagement |
Ad · www.svalz.com/grauvault
Stop Grain Loss. Start with GrainVault™
Engineered for tropical & desert climates. Precise cooling, real-time IoT monitoring. Request a demo today.
Svalz
Sponsored · Grain Cooling Technology
Every degree matters when your harvest is on the line.
GrainVault™ — precise cooling, real-time monitoring, built for extreme heat.
Protect Your Grain. Request a Demo.
svalz.com
Section 06
LinkedIn Optimisation
Full Company Page Overhaul
Svalz's LinkedIn company page will be transformed from a basic listing to a high-converting B2B destination — optimised for search, built for credibility, and designed to generate demo requests.
SVALZ — GrainVault™
Svalz
Grain Cooling Technology · Manufacturing
www.svalz.com · 1,240 followers
Makers of GrainVault™ — next-generation grain cooling systems engineered for tropical, desert, and extreme climates. Protecting harvests across South Asia & the Middle East.
Content Pillars
Engineering & Product
- GrainVault™ feature reveals
- How the cooler works
- Tech specs made simple
- Variant showcases (Tropic Tiger, Desert Falcon)
Post-Harvest Education
- Grain loss statistics
- Why temperature control matters
- Tropical vs desert storage challenges
- IoT monitoring explainers
Industry Insights
- Grain market trends
- Asia-Pacific storage news
- Policy & compliance updates
- Post-harvest loss reports
Customer Stories
- Installation case studies
- Before & after metrics
- Testimonial graphics
- Partner mill spotlights
Brand Story
- Founder's vision
- Behind-the-scenes build
- Team & culture posts
- Awards & milestones
3–4
Posts Per Week
Curated content across all 5 pillars
1
Founder Article / Month
Thought leadership for credibility
+300
Target Follower Growth
Relevant industry followers in 3 months
Section 07
Campaign Ideas
Five campaign concepts designed to build awareness, educate buyers, and generate qualified leads throughout the 3-month pilot and beyond.
The Cost of Heat
Post-harvest loss awareness campaign combined with a downloadable "Grain Loss Calculator" lead magnet. Educate prospects on how much they're losing annually due to heat — then offer GrainVault™ as the solution.
Campaign Hook
"India wastes ₹92,651 crore in grain annually. How much is your mill losing?"
Built for Your Climate
Showcase the full GrainVault™ product family — Tropic Tiger, Desert Falcon, Sub Tropic, and EuroFox variants. Each variant gets its own targeted content series matched to the specific climate and geography.
Campaign Hook
"Tropic Tiger. Desert Falcon. Sub Tropic. EuroFox. Built for where you farm."
From Mill to Market
A visual grain journey series — from harvest to storage to delivery — showing how GrainVault™ protects quality at every step. Emphasises real-world impact over technical specs.
Campaign Hook
"Every kg that reaches the market is a kg you protected. This is the GrainVault™ story."
Zero Loss Season
Harvest-season targeted campaign running Oct–Dec and Mar–May. Capitalises on peak buyer intent periods when mill operators are actively evaluating equipment upgrades ahead of harvest.
Campaign Hook
"Harvest season is coming. Is your cooling ready? Zero loss starts here."
Smart Grain. Smarter Business.
Feature campaign spotlighting GrainVault™'s IoT monitoring capabilities — real-time temperature alerts, remote monitoring, and data-driven storage decisions. Targets tech-forward procurement managers.
Campaign Hook
"Real-time alerts. Remote monitoring. Total control. GrainVault™ IoT — grain storage, evolved."
Section 08
Deliverables — 3-Month Timeline
A structured, month-by-month delivery plan ensuring maximum output, transparency, and measurable progress at every stage.
Month
Launch
Google Search + Display campaigns live
PaidGTM setup & event tracking configured
PaidConversion tracking implemented
PaidLinkedIn company page fully optimised
LinkedInLinkedIn Sponsored Ads active
LinkedInFull technical SEO audit completed
SEO2 SEO blog posts published
SEOLive performance dashboard set up
ReportingMonth
Optimise
Campaign optimisation based on Month 1 data
PaidA/B ad testing initiated
PaidLocation landing pages built & live
SEO2 blogs/week published
SEO10–15 backlinks secured
SEO1 detailed customer case study published
Content12–15 LinkedIn posts (Month 2)
LinkedInMid-pilot performance report delivered
ReportingMonth
Scale
Campaign scaling — increase budgets on winners
Paid3 blogs/week published
SEO20–25 backlinks total secured
SEOKeyword ranking progress report delivered
SEOPillar content piece initiated
Content12–16 LinkedIn posts (Month 3)
LinkedIn1 founder thought leadership article
LinkedInEnd-of-pilot report + Q2 scaling roadmap
Reporting36–45
LinkedIn Posts
8+
SEO Blogs/wk ramp
20–25
Backlinks
3
Monthly Reports
Section 09
Investment — 3-Month Pilot
A focused pilot investment across three core digital channels. Website Maintenance (WordPress) is included within the SEO retainer at no additional cost. Ad spend is paid directly by Svalz to the platforms — Aximz does not mark up media spend.
Core Services — Agency Management Fee
| Service | Monthly Fee |
|---|---|
| Paid Marketing Management | ₹25,000 |
| SEO + WordPress MaintenanceIncl. Maintenance | ₹35,000 |
| LinkedIn Optimisation | ₹15,000 |
| TOTAL / MONTH | ₹75,000 |
| 3-MONTH AGENCY TOTAL | ₹2,25,000 |
Social Media Management (Meta) — Optional Add-On
Add-On₹85,000/month | ₹2,55,000 for 3 months. Includes script writing, shooting & equipment rental for 2 shoot days/month. See next slide for full details.
Ad Spend — Paid Directly to Platforms
| Platform | Monthly Spend |
|---|---|
Google Ads | ₹1,00,000/mo |
LinkedIn Sponsored Ads | ₹30,000/mo |
Meta Brand AwarenessAdd-On, optional | ₹30,000/mo |
| Core Ad Spend / MO (excl. add-ons) | ₹1,30,000 |
Ad spend billed directly by platforms. Aximz does not mark up media spend. Meta Brand Awareness is an optional add-on, activated at client's discretion.
How totals are calculated
- Conservative: Agency ₹2,25,000 + Ad Spend ₹3,00,000 (₹1,30,000 × 3 — excl. Meta)
- Recommended: Agency ₹2,25,000 + Ad Spend ₹3,90,000 (₹1,30,000 × 3 + Meta ₹30K × 3)
Total 3-Month Pilot Investment (Excl. Add-Ons)
Conservative
₹5,25,000
Agency ₹2,25,000 + Ad Spend ₹3,00,000
Recommended
₹6,15,000
Agency ₹2,25,000 + Ad Spend ₹3,90,000 (incl. Meta BAC)
* These figures cover the core pilot only. Social Media Management Add-On pricing (₹85,000/month | ₹2,55,000 for 3 months) is detailed on the next slide.
Section 11
KPIs & Success Metrics
Every metric below is tied directly to real business outcomes. No vanity numbers — only what moves Svalz's pipeline forward.
Core Services KPIs
+30–50%
Organic Traffic Growth
vs. baseline month
≥4%
Google CTR
Search campaign average
≤₹1,500
Cost Per Lead
Across all paid channels
+300–500
LinkedIn Followers
Relevant industry followers
≥3.5%
LinkedIn Engagement
Avg. per post
8–12 Keywords
Page-1 Rankings
By end of Month 3
20–35
Qualified Leads
Demo requests + enquiries
8–10
Backlinks Secured
Quality DA 30+ sources
Social Media Add-On KPIs
If Add-On Activated+40–60%
Meta Reach Growth
Instagram + Facebook combined
≥4%
Content Engagement Rate
Avg. across all Meta posts
Up to 5,000
Follower Growth
Over 3-month pilot period
14+ / month
Content Delivered
Instagram & Facebook combined
Reporting & Accountability
Live Dashboard
Real-time access to all campaign metrics from Day 1
Monthly Reports
Detailed performance review with insights and next steps
End-of-Pilot Report
Full 3-month analysis + Q2 scaling roadmap
Section 12
Why Aximz + Next Steps
Ready to Build Your Digital Engine?
One agency. Aligned strategy. Real leads. Let's start the pilot.
Why Aximz Technologies, LLP
One Agency, One Voice
Paid, SEO, and LinkedIn all aligned under a single strategy. No mixed messages, no gaps.
Zero Vanity Metrics
Every report ties back to qualified leads, not impressions or likes.
Asia & ME First
We understand the markets that matter most to Svalz — India, UAE, Saudi Arabia, Bangladesh.
Fast Execution
Campaigns live within 7 days. No lengthy onboarding, no delays.
"We don't do vanity metrics. We build digital engines that grow real businesses."
— Aximz Technologies, LLP
Next Steps
Review Proposal
Share feedback or questions — we're happy to walk through any section.
45-Min Kick-off Call
Align on goals, access requirements, and campaign priorities.
Onboarding & Access
Google Ads, LinkedIn, Analytics, and website access shared with Aximz.
Week 1 Setup
Campaigns structured, LinkedIn overhauled, SEO audit begins.
Day 30 Review
First performance review — optimise and double down on what works.
Section 13
Our Team — The People Behind Your Growth
Every deliverable in this proposal — from GTM setup to shoot day production — is backed by a dedicated team of 14 specialists. Not generalists. Not freelancers. Focused experts committed to Svalz's growth.
Graphic Designer
CreativeBrand visuals, creatives, print & digital assets
UI/UX Designer
CreativeInterface design, wireframes, user experience flows
Web Developer (WordPress)
DevelopmentWebsite builds, updates, CMS management
Web Developer (HTML & ReactJS)
DevelopmentCustom development, front-end builds, interactive web apps
Content Strategist
ContentContent planning, brand voice, editorial calendars
Performance Marketer
MarketingMeta, Google & LinkedIn ad management
SEO Expert
MarketingKeyword strategy, on-page optimisation, ranking reports
Video Editor
ProductionReels, short-form video, AI-assisted editing & post-production
Motion Graphics Expert
ProductionAnimated content, explainer sequences, branded motion assets
Social Media Manager
SocialScheduling, community management, platform strategy
AI Image & Video Expert
AI & TechAI-generated visuals, graphics & video at scale
AI Developer
AI & TechChatbot development, AI receptionist builds, workflow automation
AEO / GEO Expert
SEO & AIAnswer Engine & Generative Engine Optimisation for AI search visibility
Project Manager
OperationsTask coordination, CRM management, reporting & client liaison
14 Specialists. One Unified Strategy. Built for Svalz.
Every member is briefed on Svalz's brand, product, and goals — so every piece of output is aligned, on-brand, and built to convert.
STRICTLY CONFIDENTIAL — Intended solely for the authorised recipient. Not to be reproduced or distributed without written consent from Aximz Technologies, LLP.
"We don't do vanity metrics. We build digital engines that grow real businesses."
Section 10
ADD-ON: Social Media Management (Meta)
Content produced specifically for Meta (Instagram + Facebook) — and fully repurposable for LinkedIn. Every piece is scripted, shot, and delivered. Includes script writing, shooting, and equipment rental for 2 shoot days per month. Additional shoot days and line items are charged separately.
Instagram
Meta Platform
Facebook
Meta Platform
Monthly Content Deliverables
4
Live Reels
Real conversations, product demos, behind-the-scenes. Shot on location.
4
AI Reels
AI-enhanced visual storytelling for maximum scroll-stop performance.
6
Graphic Posts
Data-driven graphics, product highlights, and brand awareness visuals.
3
Carousel Posts
Multi-frame educational or storytelling carousels for deeper engagement.
1
Celebratory Post
Festivals & holidays — on-brand celebration moments.
1
Podcast / Interview
Up to 30 mins. On Demand — thought leadership or product interview.
22+ Content Pieces Every Month
Shot, Scripted & Delivered — Across Instagram & Facebook, built to perform.
Additional Services Included
Brand Awareness Campaign Management
Targeted Meta ad campaigns strategically designed to amplify reach among millers, agri-operators, and procurement decision-makers across key geographies.
Follower Growth
Up to 5,000 followers through a blend of organic community-building and targeted inorganic growth strategies — building a qualified, engaged audience.
Influencer & Spokesperson Collaborations
Partnerships with agri-industry voices and regional spokespeople to expand credibility, extend reach, and build authentic trust in the Svalz brand.
Paid Campaigns
Meta boosting and sponsored content — amplifying top-performing organic posts and running dedicated paid awareness campaigns across Instagram and Facebook.
Social Media Management (Meta)
Standalone Add-On Pricing
Monthly
₹85,000
per month
3-Month Total
₹2,55,000
for full pilot period
Includes script writing, shooting & equipment rental for 2 shoot days/month. Additional shoot days and line items billed separately.
Optional — activate at any point during or after the pilot. No lock-in required.